First of all, what is an NFT and how can it benefit bands and musicians on the scene today? NFT stands for non-fungible token and it’s all the rage at the moment. When you purchase a digital form of collectible whether it’s music, art, or even a comic book, because ownership is recorded on a blockchain, each copy is unique and tied to the person who purchased the digital item. What this prevents is the pirating of any type of media sold as an NFT by the artist.
According to Rolling Stone, Kings of Leon is the first high-profile act to release a full album as an NFT. Set to be released on Friday When You See Yourself is the band’s first new music since the October 2016 release of Walls. The album will be available through all the conventional channels but it’s the release through NFT site YellowHeart that is garnering the biggest buzz. In addition to the album, Kings of Leon will be offering live show opportunities like front row seats for life and one-of-a-kind audiovisual art.
CNBC: All You Need To Know About NFTs
Check out the new song ‘Echoing’ from KOL below and let us know if you’ll be exploring the NFT option when it comes to releasing or purchasing music now or in the future. Ultimately, we think NFTs are worth exploring for any artist or musician who is concerned about having their creative properties taken advantage of and shared around the internet without their permission. We still have a lot of questions about how it all works logistically but this is new technology and you just might have an opportunity to get in on the ground floor of something exciting and new.
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